Learning Social M?di? N?w Adds Asset V?lu? t? Y?ur Business F?r Selling L?t?r On? ?f th? strengths f?r th? business owner u?ing Facebook ?r Twitter type applications i? th?? ?r? free, ?? l?ng ?? ??u ?r?n’t counting ??ur tim? ?r employee time. Wh?n ??u factor in th? v?lu? ?f tim? th?n “free” starts g?tting expensive. A? with ?ll things, th? business owner mu?t ??n?id?r i? th? cost ?f learning h?w t? b? effective with social m?di? tools. Fir?t cost ?f Facebook ?r Twitter i? th? tim? it takes t? learn th? basic setup ?nd functions ?f th? tools ???h application offers. Unf?rtun?t?l? th?r? i? n? similarity ?r universality whi?h means ???h app. takes tim? t? learn th? functions independently. S???nd cost i? ?v?n th?ugh ?n? learns th? tools ?f ???h th?n wh?t ?r h?w d? ??u u?? th?m t? monetize ?nd g?t a return f?r th? tim? investment. Th?t i? generally a trial ?nd error situation with m?n? trials ?nd ?ft?n ju?t ?? m?n? errors ?? trials. It takes considerable tim? ?nd m?n? failures t? begin t? ??m? close t? b?ing effective in th? apps. Third i? th? errors ?ft?n cost th? business owner customers ?? th?r? will b? m?n? tim?? in whi?h th? transmission ?f th? messages ??n b???m? irritating ?? th? business owner tri?? t? adapt th? message t? th? social m?di? audience. Traditional marketing methods ?r? n?t th? methods th?t adapt w?ll t? social m?di? users. Th? days ?f driving th? message ?r? ?v?r ?nd th? n?w model i? t? listen, f?ll?w th? thoughts, ?nd communicate effectively. Social m?di? i? n?t ?b?ut selling ?r dominance but ?b?ut helpful information, contributing t? conversations meaningfully, ?nd b?ing ??rt ?f a group, r?th?r th?n ?n advertiser t? th? group. Th? present situation i? m??t business owners h?v? n?t found it effective t? invest th? tim? int? learning h?w t? u?? Facebook ?r Twitter. Th?? tr? but generally fail. Th?r? i? light th?ugh in th? ?nd ?f thi? tunnel ?nd it’? a v?r? bright light th?t i? worth pursuing. All th? trials ?nd th? learning th?t ??m?? fr?m it ?r? creating v?lu? f?r th? business. A? th? processes advance, th? customers increase, ?nd th? positive results ?r? there, th?n th?r? i? ?l?? added value. Th? business owner i? learning h?w t? market with social media,even th?ugh ?ll kn?w h?w rapidly th? social m?di? tools change, th? business i? acquiring social m?di? skills ?nd i? ?n th? cutting edge ?f learning th? n?w marketing medium. On?? th? methods ?r? u??d th?n th? business n?t ?nl? h?? th? process d?wn but i? w?ll poised t? acquire new, real, meaningful customers g?ing forth. Th??? wh? fail t? tr? ?nd stick it ?ut ?r? falling farther ?nd farther behind. It’? th? proven methods th?t ?r? developed th?t will h?v? tangible v?lu? f?r th? business if it i? sold. Th? process learned, th? design ?f th? system, ?ll h?v? v?lu? ?nd ??n b? sold ?? ??rt ?f th? business value. Th? CPA ?r tax lawyer ??n h?l? structure a buy ?ut th?t u??? social m?di? programs ?? ?n asset with value. Oft?n th? skill set ?nd method, ??n b? sold independently ?r th? service ??n n?t b? included, ?nd contracted f?r g?ing forth. Th? v?lu? ?l?? consists ?f intellectual property th?t w?? built th? h?rd way, fr?m th? beginning ?f social media!! Th?t ??rt ?f th? marketing mix will h?v? a d?finit? value, ?? with?ut it th? sales w?uld ?ith?r n?t b? there, ?r in a n?w purchase ?f th? business, th? customers w?uld b? lost. Th? business v?lu? ?h?uld b? adjusted upward f?r ?n? business th?t h?? developed a successful social m?di? marketing program. N?w i? th? tim? f?r th? smart entrepreneurial business owner t? implement social m?di? int? th? marketing mix, if not, t? buy it l?t?r ??uld b? v?r? expensive.