Aveneu Park, Starling, Australia

Success called a business plan (Malcotsis, 2002).

Success of an enterprise is greatly enhanced by
a vivid and exhaustive device called a business plan (Malcotsis,
2002). A business plan is defined as a document that depicts
firm’s products’ and services’
portfolio, market forecasts, financial position and
budgets, production techniques and ways of attaining her
goals (Ward, 2016). The plan comes in handy when planning to actualize
entrepreneurial ideas or while expanding an already functioning business.
It is the aim of every entrepreneur to start a business whose
prospects are good enough to ensure sustainability.
A clear and attractive business plan can ensure this
is accomplished (Rogoff, 2007). It is dynamic and is frequently updated
when necessary at any given instance. An effective business plan should
thoroughly evaluate the target market and competition stiffness. It should
provide a concise summary of the enterprise and depict innovative ways for marketing, running, funding and managing the
business (Ward, 2016). It should reflect the need of the firm and be achievable, informative and compelling to get
all parties to the business committed.  A business plan has numerous
applications for the corporate
realm. The uses are broadly classified as either internal or external. Internally, the plan is used
to; conduct SWOT
(strengths, weaknesses, opportunities and threats) analysis for enhancing
performance, harmonize the plans and operations of different sections in big companies,
inform employees about the company by evaluating the past and/or
recent performance and trends and provide a firm basis for
decision making exercise on the satisfaction of the business
(Crego, Schiffrin, , 1995). Externally, a
business plan informs the stakeholders and customers
of mission, vision, objectives, performance and firm
organization. Furthermore, it is quite useful when outsourcing for funds
to start or expand a venture
(Crego et al., 1995; Malcotsis, 2002). Hence, a
business plan should compel and inform the audience
in a way that is easy to understand. Moreover, it ought to be
realistic to realize its purpose. Farm Machinery Manufacturer Business
Plan and Cosmetics Manufacturing Business Plan are selected for this
study. A brief overview of each plan is detailed in
the outline section.  Farm Machinery Kouros Brothers Ltd (KBL) is a Cyprian
based firm that provides a wide range of agricultural
commodities and services. It is a producer, an importer and
a legal retailer of a collection
of heavy-duty agricultural instruments. It is
the only authorized intermediary for major European agriculture
producers. The company has wide markets extending to
the Middle East as well as Syria. The firm has spotted a new opportunity
and intends to seize it. The government plans to provide incentives amounting to 256 million Euros for agricultural
producers that intend to acquire the state-of-the-art technologies
to add value of their products and
consequently fetch high prices on the market (Bplans, 2017a).
The business plan intends to communicate
the potentials of the firm, to showcase the company’s
good image and her expanding market shares and to stress the need for
funding to aid in the expansion. The firm boasts of
attractive returns and assets, but lacks adequate capital to acquire the much
needed exhibition machinery to cater for the anticipated huge
sales’ potential due to the incentive funds. The firm
has identified a list of proven buyers of the new
technology. The firm is under desirable pressure for expansion
to fully cater for the widening market demands. As a result, the
company is looking for funding of about £50,000 to realize
her mission.    Cosmetic plan Blue spa, owned
by Brunner’s family, is a US firm based in Oregon State.
The corporation “has created a brand concept consisting of both
skin care and athletic apparel utilizing multiple channels of distribution”
(Bplans, 2017b). The firm has an eye on the untapped
market niche. Currently there exists no brand
that is all-inclusive as far as the beauty and fitness
products are concerned in this industry. For instance,
women customers have been conspicuously neglected in the fitness clothing and
auxiliaries. This presents the firm with a glorious opportunity
to establish and roll out growth plans for the idea. The
brand is mainly targeting educated women from their
mid-twenties to mid-sixties with special concern on healthy living and
maintaining fitness. The firm intends to accomplish her goals by being
innovative in marketing and bolstering herself on quality production
techniques. This business plan presents their
market analysis, value proposal and marketing
plans. The plan foresees a pay-back period of 3 years. They are
looking for investors to fund the establishment of the brand.

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