Aveneu Park, Starling, Australia

Technology authenticate our identity when provided. Many

is Boon and Bane in many aspects, we as humans always kept innovation a path of
success emerging from failures. Some times great products die an embarrassing
death but they lay road for great ideas to flourish later on. Our thirst for automation
and betterment in human life has always been an end goal of every innovation in
some or the other way, which faces failure or success.


Tech Failures of 2017:

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living in the beginning of an era of mass targeted attacks, things are bad and
they’re going to get worse” 1 Information Security can be “Bane”
side of the technology which always been a great threat. Our identity is break
down into many identifiers like SSN, driver’s license, passport and employer
ids. This information is prevailed over government agencies and other
organizations to authenticate our identity when provided. Many websites without
permission gather information about what we search and social media reveals our
family history, psychological values. With highly connected IoT2, we use many
devices/apps like Google Home, Apple Siri, Facebook etc., which gather/store
personal, health and financial information.


With increasing
technology, devices/apps which are vulnerable to attacks are also rapidly
increasing, giving hackers more and more opportunities to invade governments,
enterprise organizations & houses. Equifax breach has affected 143 million
consumers with exposing their SSN, Date of birth, username, passwords, credit
card and personal identity information of 209K people. 3


Earlier to
Equifax, many data breaches lost tens of millions of records including JPMorgan
Chase, eBay, Home Depot and many medical organizations. Data Breaches happen
over and over because of many small things like not promoting security patches,
not revisiting their security policies very often, lack of awareness among the
enterprise organizations that how great their product be, security should be
their top priority. I feel security will be more stronger if all the
identifiers are not be stored at a single place, like SSN should only be
accessed from SSN office and the user, driver’s license should be between DMV
and user which reduces the scope of huge data breaches.



Designing the
user experience, target audience and problem it solves are one of the very key
things while developing a product. 4 Main issue is cost, $400 worth of a
product will only smash a packet of juice into a glass, integration with Wi-Fi
and a mobile app was unnecessary for Juicero.


It also involves
an additional cost of weekly subscription to their juice packs of $5-$8 which
releases 8ounce of juice. Juicero did solve a very simple problem which can be
done faster with bare hands.5 People rather choose to do things which are
convenient than investing money on an over engineered product. Lack of quality
of juice in sachets, high price, unwanted dependencies & no value
proposition made a strong case for the failure of Juicero.



With the current
status of Uber, it is clear that not one problem has lead this company to this
point. Among all, culture problem is their top one.


culture is indelibly linked to an organization’s brand.”6. Uber has a black
culture which was unchecked and not revisited by their leadership for so many
years. I had 3-4 conversations with former Uber drivers in SFO during my ride
in Lyft, they conveyed their utter displeasure working with Uber HR department,
not being transparency in the wages. Their cultural issues include alcohol
outings, drinking habits at work, sexual assaults and discrimination.


Their new
leadership should make tweaks in their policies and culture to gain their
acceptable role in the market place. They should implement programs to bring in
more diversity, make everybody clear that sexism is not acceptable, have better
relationship with their drivers and be transparent by not damaging their core


Tech Successes of 2017:


Smart Watches:

The future of
Wearable technology and Nanotechnology are full of promises. Strong demand and
numerous benefits are bound to impact many sectors, indicating a fore coming
change in computing. Transition from basic wearable’s like Fitbit, Xiaomi,
Garmin bands to Motorola, Samsung, Apple smart watches portrays a great
innovation since past few years. Giant companies invest a lot of research on
market wants. Apple has always impressed users with its tiny care towards design;
their timing of entering into smart watch market was also not too late.


Watch series 3
dominated its previous versions with the ability to be independent from phone.

Apple maintained the beauty of simplicity with different colors and straps. It
is crafted on its own watchOS. It has great integrations with health data like
steps per day, sleep cycles, dietary information 7. Improved voice commands
with “Siri” has made it more easy to access any information like
Navigation with maps, paying with Apple-pay without carrying phones or wallets,
easy boarding at airports and to answer phone calls. A less intrusive way to
receive notifications instead of giving more attention to 5-6inch phones.


2. Block chain technology:

In Modern world,
pictures, emails, video calls, messages travel directly from user to user
maintaining trust between individuals no matter how far apart we are, then why
seek permission for money from Banks and Governments. Blockchain Technology has
become more frenzy on usage and increase in cost of Bitcoin in the recent
months. It is meant to revolutionize the involvement of third parties in money
transactions from place to place using open decentralized database with more
transparency, security, reduced transaction costs and decentralization 8.

This technology is currently used in automobiles, real estates, healthcare, large-scale
organizations and governance as a solution to resolve many issues.


3. Tesla Model 3:

With more
concerns growing on environmental issues with CO2 emission resulting in climate
change, Tesla and Elon Musk produced “Car of the year 2017” with all
electric, fuel-efficient in an effort to bring down the levels of CO2 (already
saved release of ~2.5 million tons of CO2). 9 Tesla Model 3 is lot more
affordable than Model S and X with a base price of $35K. It also accommodates
Autopilot, Electrification and more features with additional costs. Model 3 is
a much better option than any other electric, hybrid or gas cars available in
the market.




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